DESIGN.
Style follows function.

Style reflects a tractor's character. For Landini and McCormick, aesthetics and functionality go hand in hand. Shapes and proportions are designed to improve visibility, simplify manoeuvring and make work more efficient. Because style reveals itself through shapes, but its real value is measured in the field

 

AESTHETICS.
Beauty at work.

Our tractors are recognisable even before the engine starts. The bonnet profile, headlight design and the vehicle’s proportions reflect the character of the Landini and McCormick brands. The same attention to detail extends into the cab, where visibility, control layout and space are designed with the operator in mind. At Argo Tractors’ Style Centre, designers and engineers work together on these features, also drawing inspiration from automotive design. The evolution of the Landini REX4 is one example: its distinctive styling goes hand in hand with a focus on the driving experience. Because a tractor must prove its worth on the job. And turn heads when standing still.

STYLE CENTRE.
Drawing sets ideas in motion.

At Argo Tractors’ Style Centre, ideas become drawings, 3D models and renderings. We use physical models to evaluate shapes and proportions, and prototypes to test the functionality of the designed solutions. Collaboration with Engineering, Production, Marketing and Management departments helps refine the design and assess its feasibility: every choice reflects the character of Landini and McCormick and meets farmers' needs. An idea is drawn. A tractor is built. And in between, there is the work of our team.